Le Coup de Soleil - Jacquemus

Hello Girls,

During this Tuesday 25th of June, the amazing fashion designer Simon Porte Jacquemus presented his fashion show, celebrating the 10th anniversary of the brand,  during the Paris Fashion Week Men's, but the thing is, it wasn't just a simple and pretty fashion show, was the most beautiful fashion show the world has ever seen. Jacquemus chose the most perfect and unimaginable location of all, a field of lavender located in the city of Valensole (Provance) in the South of France.

The designer said he wanted to change the pattern of fashion shows that always takes place in the French capital, Paris. So he decided to go after something that went beyond his life story, saying that much of his childhood was in the countryside. The idea of ​​doing in a field of lavender, where the walkway was a huge pink carpet between the crops, had as main focus transmit the sensation of the horizon, something infinite, like an escape plan, where what is near becomes great and visible and the measure that is distancing is diminishing and becoming less visible. This was what happened when the models were passing through the catwalk.

The innovations of Jacquemus did not stop there, the incredible designer also made history in its Fashion Show, parading feminine pieces during a Paris Fashion Week Man. During an interview with Vogue Simon affirmed that his main inspiration to the color palette and moodboard was like "a tequila sunrise", using vibrant colors such as orange, pink, green, purple, the colors used are primarily vibrant, but in some parts it is possible to realize that Jacquemus makes use of these in a more pastel way, the stylist also chooses to bring the oversized to the catwalks.

Other aspects we can observe is that Simon Jacquemus used a lot of fluid fabrics mixed with heavier fabrics, as we can see in the image above, in which there is a pleated and fluid skirt with the overlap of a shirt full of pockets, oversized (less delicate) and a more rigid and less fluid that skirt. But this combination is perfect because it brings a more street and cool air to clothes, combining similar tones (monochrome), overlapping different fabrics and textures, and using an oversized piece on a more delicate piece, bringing a contrast.

Besides the use of oversized pieces, monochromatic style and overlapping of different fabrics (something that can be seen in almost every piece), Jacquemus also rescued a bit of tailoring, taking a classic and modern cut and giving this a more romantic air, referring to the field. It is also possible to observe, taking as base the image above that not only the tailoring was rescued, but he also modernized the "belted style", using the same idea but the less tight, idea that was brought back by Christian Dior in the '80s. The hat also reminisces a bit in the '50s with a more country style.

 

The use of tailor-made pieces with a more bare and modern touch was also present during the spring/summer 2020 collection of the brand.

Once again the brand ends the season with great success, but not only this Jacquemus made not only a Fashion Show but a real spectacle that will be remembered eternally for its genuine beauty. 

Love, 

Sofia C